数字时代品牌形象数字化设计表达探讨

Discussion on Digital Design of Brand Image in the Digital Era

数字化时代的来临,在不同程度上对社会各行各业的发展造成了相应的影响,为行业的发展带来挑战的同时也带来了更多的发展机遇。品牌形象数字化设计就此产生,所谓品牌形象数字化设计就是充分利用了数字化时代技术对数字化进行更为细致的设计表达,期间包含数字化图形、数字化文字以及交互设计等。现阶段品牌形象数字化设计在我国已经有了进一步的技术革新,但基于创建品牌形象数字化设计的过程中存在着一些影响因素,做好品牌形象数字化设计概念、品牌功用、表达方式等方面的研究则成为当前该行业重点关注的问题。为此,本文就“数字时代品牌形象数字化设计表达探讨”这一话题展开了论述,给以后续研究品牌形象设计数字化提供更多的经验借鉴。

The advent of the digital era,to different degrees,on the development of all walks of life has caused the corresponding impact,brought challenges to the development of the industry,but also brought more development opportunities.Brand image digital design was produced,the so-called brand image digital design is to make full use of the digital age technology to digital more detailed design expression,including digital graphics,digital text and interactive design.Current brand image digital design in our country has a further technical innovation,but based on the process of creating brand image digital design has some influencing factors,make brand image digital design concept,brand function,expression of research has become the focus of the current industry.To this end,this paper discusses the topic of“digital age brand image digital design expression discussion”,and provides more experience for the follow-up research of brand image design digital.