大运河淮扬文化高地建设路径研究

Research on the Construction Path of Huaiyang Cultural Highland along the Grand Canal

淮扬文化是一种具有鲜明区域特色和魅力的地域文化。大运河淮扬文化高地建设是一项复杂艰巨的系统工程,应该遵循研究先行、夯实基础,规划引领、统筹推进,政府主导、社会参与,文旅融合、产业提升的基本思路,稳步推进。需着力打造三大品牌、实施六大工程、建成十个中心。具体举措包括:加大淮扬文化研究力度,夯实理论基础;打造里运河文化旅游带,发展运河文化创意产业;开发古淮河风光带,建设水利文化展示项目;发掘和整合资源,打造红色文化旅游线路;打造淮扬菜文化产业链,向世界推介淮扬美食;挖掘淮盐文化价值,发展淮盐文旅产业;加强以洪泽湖为龙头的湿地建设,实现生态旅游;以《西游记》为品牌,带动文化产业园建设。

Huaiyang culture is a regional culture with distinctive regional characteristics and charm. The construction of Huaiyang Cultural Highland of the Grand Canal is a complex and arduous systematic project, which should follow the basic ideas of research first, laying a solid foundation, planning guidance, overall promotion, government leadership, social participation, cultural and tourism integration, and industrial upgrading. We need to focus on building three brands, implementing six projects and building ten centers. The specific measures include: strengthening the research on Huaiyang culture and consolidating the theoretical foundation;Build the Li Canal cultural tourism belt and develop the canal cultural creative industry;Develop the scenery belt of the ancient Huaihe River and build a water conservancy culture exhibition project;Explore and integrate resources to create red cultural tourism routes;To build a cultural industry chain of Huaiyang cuisine and introduce Huaiyang cuisine to the world;Excavate the cultural value of Huai salt and develop the cultural tourism industry of Huai salt;Strengthen the construction of wetlands led by Hongze Lake to achieve eco-tourism;Take Journey to the West as the brand to drive the construction of cultural industrial parks.