家庭经济地位与大学生网络购物成瘾的关系:物质主义和性别的作用

Relationship between socioeconomic status and university students’online shopping addiction:Role of materialism and gender

为了探讨家庭经济地位与大学生网络购物成瘾的关系,以及物质主义和性别在其中的作用,采用方便取样的方法,使用自编问卷、物质主义价值观量表和大学生网络购物成瘾问卷对河南两所综合型高校635名大学生进行问卷调查。结果发现:客观家庭经济地位和主观家庭经济地位与物质主义和网络购物成瘾负相关,客观家庭经济地位对大学生网络购物成瘾的影响仅在物质主义、主观家庭经济地位—物质主义两个间接路径上显著。客观家庭经济地位对大学生网络购物成瘾的影响路径上存在着显著的性别差异,具体表现为,除了上述两条共同的间接路径外,与女生相比,男生还存在客观家庭经济地位—主观家庭经济地位—网络购物成瘾这条路径。这说明客观家庭经济地位对大学生的网络购物成瘾的影响可以通过物质主义起作用,也可以通过主观家庭经济地位和物质主义的链式过程发挥作用。相比于女生,来自于低家庭经济地位的男生会有更强的对低家庭经济地位的感知,从而更容易网络购物成瘾。

To explore the relationship between family socioeconomic status and university students'online shopping addiction,and the role of materialism and gender in it,a questionnaire survey was conducted on 635 university students in two comprehensive universities in Henan Province using a convenience sampling method and a self-administered questionnaire,the Materialistic Values Scale and the university Students'Online Shopping Addiction Questionnaire.The results found that:Objective family economic status and subjective family economic status were negatively related to materialism and online shopping addiction,and the effect of objective family economic status on university students’online shopping addiction was significant only in the two indirect paths of materialism and subjective family economic status--materialism.Differences in this path existed among university students of different genders,as shown by the fact that,in addition to the two common paths of objective family economic status--materialism--online shopping addiction and objective family economic status--subjective family economic status--materialism--online shopping addiction,compared with female students,male students also have the path of objective family economic status--subjective family economic status--online shopping addiction.This indicates that the influence of objective family economic status on university students’online shopping addiction can work through materialism and also through the chain process of subjective family economic status and materialism,and that male students with low family economic status from subjective perceptions are more likely to become addicted to online shopping than female students.