包装设计中摄影元素的运用价值研究

Research on The Application Value of Photographic Elements in Packaging Design

在物质生活极大丰富的今天,消费者在购买商品时不仅关注商品质量,还越来越关注商品的外包装设计。优秀的商品包装设计更能吸引人们的眼球,极大激发消费者的购买欲望,从而达到理想的推销效果。摄影元素能够将包装设计所具有的艺术特质完美展现出来,真实展现商品的外观、用途、品种等特点,吸引消费者的目光,达到推销目的,具有实用和审美的双重价值,是包装设计中最常使用与最受欢迎的设计元素之一。在包装设计中运用摄影元素应当充分发挥摄影元素的艺术特性,根据产品的特点进行艺术创新,把更多具有艺术价值的摄影元素应用到商品的包装设计中,充分展现商品的内涵和特点。

In today’s extremely rich material life,consumers not only pay attention to the quality of goods when purchasing goods,but also pay more and more attention to the packaging design of goods.Excellent product packaging design can attract people’s attention and greatly stimulate consumers’ desire to buy,so as to achieve the ideal sales effect.Photographic elements can perfectly show the artistic characteristics of packaging design,truly show the appearance,use,variety and other characteristics of products,attract consumers’ attention,achieve the purpose of sales,and have the dual value of practicality and aesthetics.It is the most important packaging design.One of the most commonly used and most popular design elements.The use of photographic elements in packaging design should give full play to the artistic characteristics of photographic elements,carry out artistic innovation according to the characteristics of products,and apply more photographic elements with artistic value to the packaging design of commodities to fully demonstrate the connotation and characteristics of commodities.