浅谈传统文化元素在现代包装设计中的应用

On The Application of Traditional Cultural Elements in Modern Packaging Design

新时代背景下,包装不仅保护内部商品,更起到装饰、促进销售作用。包装的设计也经历长时间的沉淀以及更新换代,更是现代化产品组合当中不可缺少的元素。其应用的范围很广泛,不仅保护商品不受到损坏,还集中了多元素的美学文化;现代包装设计涉及的专业领域包括电子商务、商品营销、视觉设计等多门专业课程,并且具备着极强的商业价值。在中国悠久历史的发展中,文化元素更是慢慢的复苏,并且融入到现代生活当中,中国传统的美,更是满足了大多数消费者的审美。本文将展开式讲述传统文化元素在现代包装设计当中是如何应用的。

Under the background of the new era,packaging not only protects internal goods,but also plays a role in decoration and promoting sales.The design of packaging has also experienced a long period of precipitation and renewal,which is an indispensable element in the modern product portfolio.It has a wide range of applications.It not only protects goods from damage,but also focuses on multi-element aesthetic culture;The professional fields involved in modern packaging design include e-commerce,commodity marketing,visual design and other professional courses,and have strong commercial value.,In the development of China’s long history,cultural elements are slowly revived and integrated into modern people’s life.The traditional beauty of China meets the aesthetics of most consumers.Next,it will expand to describe how traditional cultural elements are applied in modern packaging design.