传统审美下的酒包装设计

Wine Packaging Design Under Traditional Aesthetics

现代酒包装设计很大程度上包含了千百年来中国的传统审美意境,反映着蕴藏其间的酒文化。酒包装代表着用户第一视觉印象,给人以不同的视觉感受,成为用户衡量酒的优劣因素之一。包装对产品本身来说有着重要意义,不仅是传递商品信息,更是在无形之中影响着受众的消费心理。本文从设计角度出发,通过对现有酒包装设计进行分析,探索其未来发展趋势以及现代审美要求。

The modern wine packaging design contains the traditional Chinese aesthetic mood for thousands of years to a large extent,and reflects the wine culture contained in it.Wine packaging represents the first visual impression of users,giving people different visual feelings and becoming one of the factors for users to measure the pros and cons of wine.Packaging is of great significance to the product itself,not only conveying commodity information,but also invisibly affecting the audience’s consumer psychology.From the design point of view,the article analyzes the existing wine packaging design,and explores its future development trend and modern aesthetic requirements.