国风插画在文创产品包装设计中的应用研究

Research on The Application of National Style Illustrations in The Packaging Design of Cultural and Creative Products

在经济发展和政策鼓励下,作为消费者和文化资讯交互的重要媒介,文化创意产品越来越受到人们的重视。插图在文化创意产品中扮演着不可取代的角色,它的主要功能是以多种形式的视觉传达,使大众对其产品有更深印象,同时更好地展示产品的内在内容和内涵,体验和感悟艺术魅力。而国风插画是一种当代设计中的艺术表现形式,其人文色彩与历史都能给群众以直观的认知和视觉冲击力。本文对国风插画有关理论进行简单概述,主要通过案例分析与研究国风插画在当代文创产品包装设计中的应用以及价值。

Encouraged by economic development and policies,cultural and creative products have become an important bridge for consumers to interact with cultural information and have received great attention from all walks of life.Illustrations play an irreplaceable and important role in all fields of cultural and creative products,mainly through the exchange of various visual information,to impress the public with the designed products and better present the inner content and connotation of the products,experience and feel the charm of art.National style illustration is a form of artistic expression in contemporary design,and its humanistic colour and story can give intuitive perception and visual impact to the masses.This paper briefly outlines the relevant theories of national style illustration,mainly through case analysis and research on the application and value of national style illustration in the packaging design of contemporary cultural and creative products.