浅析非遗文化传承与文创产品设计应用——以南通蓝印花布为例

Analysis of Intangible Cultural Heritage and Cultural Products Design and Application——Taking Nantong Blue Printed Fabric as An Example

随着中华民族文化软实力意识的日益提高,我国政府及人民对传统工艺品的支持力度也日益增强,但社会与企业对这类民族古老技艺的产品认同感却不高,这就需要传统工艺从“被动输出”转变为“自主造血”。随着国内市场经济的快速发展,文化创意产品的基本理念已被逐步明确,现在已将目光转向了文化与休闲行业,而众多以传统工艺品为基础所产生的文创产业也层出不穷。蓝印花布是我国非物质文化遗产之一,其形式也较为简单,现代文创产业没有更好的创新方向。在新格局下,把蓝印花布和现代文创产品融合在一起,期望可以唤起人类保护传统文明的意识,给蓝印花布带来新生命力。

With the increasing awareness of the soft power of the chinese nation’s culture,the support of our people and government for our traditional arts and crafts is also increasing.However,society and enterprises of this kind of national ancient skills of product identity is not high,which requires traditional crafts from “passive output” into “independent hematopoiesis.” With the rapid development of China’s domestic market economy,the basic concept of cultural and creative products has been gradually clarified.We have now turned our attention to the culture and leisure industry,and a large number of cultural and creative industries based on Chinese traditional crafts are emerging.Blue calico is one of China’s intangible cultural heritage,its form is also relatively simple,modern cultural and creative industries do not have a better direction for innovation.In the new situation,the blue calico and modern cultural and creative products together,hoping to arouse human awareness of the protection of traditional civilization,to bring new vitality to the Blue Calico.