地域文化介入下的公共艺术商业应用研究——以成都为例

A Study on the Commercial Application of Public Art under the Intervention of Regional Culture——A Case study of Chengdu

近年来,商业空间中的文化应用场景呈现现代艺术手段与传统地域文化内在驱动并行的特点,公共艺术作为最适合的载体已经越来越频繁地出现在现代城市的商业空间中。文章以成都及其代表的蜀文化为研究对象,梳理其现代商业场景中地域文化要素的体现规律,分析公共艺术在商业空间如何与地域文化要素进行结合,并对商业模式的衍生给出建设性优化意见。

In recent years,the cultural application scene in the commercial space shows the characteristics of parallel internal drive of modern art means and traditional regional culture.As the most suitable carrier,public art has been more and more frequently appeared in the commercial space of modern cities.This paper tries to take Chengdu and Shu culture as the research object,sort out the embodiment rules of regional cultural elements in its modern commercial scene,analyze how public art combines with regional cultural elements in such commercial space,and give constructive optimization suggestions for further derivation of this business model.