基于TPB- BG理论的常态化疫情防控下居民出行意愿研究

Research on Residents’ Travel Willingness under Normal Epidemic Prevention and Control Based on TPB- BG Theory

在新冠疫情防控常态化的条件下,通过调查研究,量化各影响因素,探讨居民出行意愿.利用TPB-BG理论,构建了基于出行环境安全感知、态度、主观规范和知觉行为控制等影响因素的结构方程模型,并对363个有效样本进行了实证分析.结果表明,结构方程模型具有良好的适配性;态度和知觉行为控制直接正向影响出行意愿,总效应分别为0.26和0.52;出行环境安全感知和主观规范通过态度和知觉行为控制间接正向影响出行意愿,总效应分别为0.27和0.11.

Under the conditions of the normalization of the prevention and control of the novel coronavirus epidemic, a survey study was conducted to quantify each influential factor and explore the residents’ willingness to travel. Using the TPB-BG theory, a structural equation model was constructed based on the influencing factors of perceived safety of travel environment, subjective norms, attitude and perceptual behavior control and was empirically used to analyze a total of 363 valid samples. The results show that the structural equation model has good fitness;attitude and perceptual behavior control directly and positively influence travel intention, and the total effect is 0.26 and 0.52, respectively;perceived safety of travel environment and subjective norms indirectly and positively influence travel intention through attitude and perceptual behavior control, and the total effects were 0.27 and 0.11, respectively.