基于价值链理论的农旅特色小镇核心竞争力评价研究--以广西月柿小镇为例

Research on Evaluation of Core Competitiveness of Rural Tourism Characteristic Town based on Value Chain Theory--Take Yueshi Town in Guangxi as an Example

农旅特色小镇是农业现代化与乡村振兴战略协同发展的多功能平台,为乡村产业振兴提供了重要动力。基于价值链理论,从核心竞争力、内在支撑力、外在保障力、创新发展力等四个维度出发,构建了由4项系统层指标、8项准则层指标、16项操作层指标组成的农旅特色小镇核心竞争力评价体系,并以广西月柿小城镇为例开展实证研究,旨在为相关决策部门提供横向比较农旅特色小镇核心竞争力的科学依据,从而更好地挖掘农旅特色小镇的比较优势,避免同质化发展,为农村经济长远发展打下坚实的基础。

Agricultural tourism characteristic town is a multi-functional platform for the coordinated development of agricultural modernization and Rural Revitalization Strategy,which provides an important driving force for the revitalization of rural industry.Based on the theory of value chain,from the four dimensions of core competitiveness,internal support,external support,and innovation and development,construct an evaluation system of core competitiveness of rural tourism characteristic town,which is composed of 4 system level indicators,8 criteria level indicators,and 16 operation level indicators.Taking Guangxi Yueshi town as an example,conduct an empirical study to provide horizontal comparison for relevant decision-making departments,compared with the scientific basis of the core competitiveness of agricultural tourism characteristic towns,it can better tap the comparative advantages of agricultural tourism characteristic towns and avoid the homogenization development.