困惑与自觉:“网红文化”对青年价值观的影响探究

Confusion and Self-consciousness:A Probe into the Influence of“Cyber Celebrity Culture”on Young People’s Values

“网红文化”依靠迅猛发展的信息科技,成为青年价值观的新载体及新形态,全方位渗入青年生活,对其价值观的形成发展产生深刻影响。正向引导青年认识“网红文化”,需认清“网红文化”的基本特征,分析“网红文化”对青年价值观存在的影响,确立青年价值自觉的路径。

Relying on the rapid development of information technology,“cyber celebrity culture”has become a new carrier and new form of youth values,infiltrated into youth life in an all-round way,and had a profound impact on the formation and development of their values.Positively guide young people to understand the“cyber celebrity culture”needs to clearly recognize its basic status and characteristics,and then analyze the confusion of young people’s values under the influence of“cyber celebrity culture”,establish the path of cultivating young people’s value consciousness under the influence of“cyber celebrity culture”.