网络短视频对培育大学生社会主义核心价值观的研究

The Research of Online Short Video on Cultivating College Students'Core Socialist Values

随着新时代新媒体技术的发展,网络短视频对大学生的吸引力和影响力不断增强,成为传播社会主义核心价值观的重要场域。网络短视频具有快捷、精准推送的特点,拥有着内容丰富的资源,能够贴近大学生、引发共鸣,为培育大学生社会主义核心价值观带来了机遇。网络短视频也存在泛娱乐化、同质化、平台监管不够等缺陷。在网络短视频场域下培育大学生社会主义核心价值观,我们应优化传播内容,凝聚传播合力;强化网络素养教育,提高学生鉴别力;完善短视频监管机制,营造健康网络生态。

The attraction and influence of online short videos for college students are growing with the development of new media technology in the new era,which has become an important field for spreading core socialist values.Characterized by fast and accurate push,online short videos are conducive to getting close to college students and arousing resonance by virtue of their rich resources,which has brought opportunities to cultivate college students'core socialist values.Nevertheless,online short videos also have the deficiencies such as extensive entertainment,homogeneity,imperfect platform supervision,etc.With the purpose of cultivating college students'core socialist values in the field of online short video,we should optimize the contents of communication,gather the resultant force of communication;strengthen network literacy education,improve students'discrimination;improve the supervision mechanism for short videos and create a healthy network ecology.