媒体深度融合下如何盘活主播资源的几点思考

Reflections on How to Activate the Anchor Resources under the Deep Integration of Media

作为传统广电媒体的主播、主持人在媒体融合背景下,如何更好地帮助已有电视节目主播转型,开辟新战场;如何迎难而上、突破创新,更好地适应新媒体传播方式、语态;在守正基础上,既苦练内功,做好已有电视节目,又主动融入、拓展更多主播传播内容,抢占新媒体市场,是目前媒体深度融合过程中正在探索解决的新课题。主要通过守正节目“带货”,创新新媒体“带货”,拓展新平台推广等方面盘活传统媒体现有主播资源,使之更有影响力。

As anchors and hosts of traditional radio and television media,under the background of media convergence,how to better help existing TV program anchors transform and open up new battlefields;on the basis of keeping the integrity,it is a new topic that is being explored and solved in the process of deep integration of media.Mainly through keeping the integrity of the program“bringing goods”,innovating new media“carrying goods”,expanding the promotion of new platforms and other aspects to revitalize the existing anchor resources of traditional media to make them more influential.