数字经济语境下的岭南文创包装AR应用研究

Application of AR Technology in Lingnan Cultural Creative Packaging Design in Context of Digital Economy

目的研究数字经济语境下AR技术在岭南文化创意包装设计中的应用现状、学术价值、设计方法、创新与思考。方法通过分析数字经济语境下AR技术的发展现状和包装设计案例,结合设计实践作品“寻味西关AR”,探究AR技术在岭南文化创意包装设计领域的创新与思考。结论“AR+岭南文创”是项目研究核心。AR包装设计的发展离不开科学技术和数字经济的进步。增强现实技术将逐渐增加在文化创意产业领域的应用,特别是对岭南文化起到数字化传承和保护作用,AR技术在包装设计上的应用将形成虚拟包装形态和提出绿色虚拟包装设计理念。

The paper aims to study the application,academic value,design method,innovation,and thinking of AR technology in Lingnan cultural creative packaging design in the context of digital economy.Through analyzing the development status of AR technology and packaging design cases in the context of digital economy,combined with the design practice work"Exploring Xiguan AR",the innovation and thinking of AR technology in the field of Lingnan cultural creative packaging design are explored.In the design process,"AR+Lingnan Cultural Creativity"is the core of this paper.The development of AR packaging design cannot be separated from the progress of science,technology and digital economy.Augmented reality technology will gradually increase its application in the field of cultural creative industries,especially in the digital inheritance and protection of Lingnan cultural heritage.The application of AR technology in packaging design will be present as a virtual packaging form,and green virtual packaging design concept will be raised.