木刻版画在包装设计中的应用

Application of Woodcut Prints in Packaging Design

目的探索木刻版画在包装设计中的有效应用。方法以木刻版画独具的“木味、刀味、痕味”的艺术特征为基点,分析其与包装设计之间的密切联系,就二者的关系进行总结与论证,并向更深层次的应用进行探寻。以木刻版画的刀法语言、色彩和人文关怀作为3个关键突破口,就其在包装设计中的应用展开具体分析,深入挖掘彼此的契合点及科学的应用方法,并找出相关的代表性实例。结论木刻版画与包装设计之间有诸多相通之处及共融性特点,二者的结合开创性地发展了现代包装设计的思维能力,不仅帮助包装设计实现了更加独特的视觉形象的构建和更加丰富的内涵的积淀,而且让包装设计更加符合人们的审美情趣、紧贴人们的生活,极大增强消费者身心愉悦的体验,将获得非常好的市场发展机会,有着极大的应用意义和价值。

This paper aims to explore the effective application of woodcut prints in packaging design.Based on the unique artistic characteristics of"wood taste,knife taste and trace taste"of woodcut print,this paper analyzes the close relationship between woodcut prints and packaging design,summarizes and demonstrates the relationship between them,and explores deeper applications.Taking the knife language,color and humanistic care of the woodcut as three key breakthrough points,this paper specifically analyzes the application of woodcut in packaging design,deeply excavates the conjuncture and scientific application methods,and finds out relevant representative examples.There are many similarities and characteristics between woodcut prints and packaging design.The combination of the two has pioneered the development of the thinking ability of modern packaging design.It not only helps packaging design to achieve a more unique visual image and a richer accumulation of connotation,but also makes packaging design more in line with people's aesthetic taste,close to people's lives,and greatly enhance the consumer's experience of physical and mental pleasure.It will gain very good market development opportunities,with great application significance and value.