“全民狂欢”网络语境下中国足球舆论现状研究——以“巩汉林言论事件”为例

Research on the Current Situation of Chinese Football Public Opinion in the Network Context of "National carnival"——Taking the "Hanlin Gong Remark’s Incident" As An Example

数据信息时代,受众参与范围的“全民性”和“无限制性”,造就了“全民狂欢”语境。2022年“两会”期间政协委员巩汉林批评中国足球的言论,引发网络群体的热议“狂欢”,大量受众借助网络平台积极参与信息的制作与发送,表达个人种种诉求,可以说重构了人与人、人与社会之间的交流互动模式,形成了中国足球舆论的“全民狂欢”语境。其特点是:信息茧房、专业认同感缺失、符号化固有表征和后现代社会的精神“贫瘠”。要解决这些问题,必须从足球行业自身、受众个体、意见领袖和媒体本身四个方面入手,分析原因,提出对策。

In the age of data information, the scope of audience participation is " universal" and " unrestricted", creating the context of " national carnival". In 2022 during the " two sessions" CPPCC hanlin gong criticism of Chinese football, caused by network group of " carnival", a large number of audience with the help of a network platform to actively participate in make and send the information, to express personal demands, can reconstruct the interactive mode of communication between people, people and society, formed the opinion " national carnival" context of Chinese football. Its characteristics are: information cocoon, lack of professional identity, symbolic inherent representation and the spirit of post-modern society " barren". To solve these problems,we must analyze the reasons and put forward countermeasures from four aspects: the football industry itself, the individual audience, opinion leaders and the media itself.