基于区块链的农产品电商质量安全管控研究

Research on Quality and Safety Control of Agricultural E-Commerce Based on Blockchain

由于电子商务交易的时空分离、农产品标准化低,农产品电商质量管控难,易引发消费者信任危机。区块链技术作为一种分布式记账技术,具有去中心化、安全可靠的特点,基于此搭建农产品电商溯源体系,将提高合作方之间的信任度以及消费者对农产品质量的信任度。本文主要探讨农产品电商的销售模式及主要问题,并设计搭建农产品电商溯源体系,以加强农产品质量安全管控。

Due to the time-space separation of e-commerce transactions and the low standardization of agricultural products, it is difficult to control the quality of online agricultural products, which is easy to cause a consumer trust crisis.As a distributed accounting technology, blockchain technology has decentralized, safe and reliable characteristics. Building an e-commerce traceability system for agricultural products based on block chain technology will improve the trust between partners and the trust of consumers in the quality of agricultural products. This paper mainly discusses the sales mode and main problems of agricultural e-commerce, and designs the traceability system of agricultural e-commerce to strengthen the quality and safety control of agricultural products.