互联网用户采纳应急科普信息的影响因素

The influencing factors of Netizens'behavior of adopting emergency information in public health emergencies

目的:采用核心自我评价量表测量互联网用户的人格特征,结合UTAUT模型并补充媒介偏好变量,研究互联网用户在突发公共卫生事件下实际采纳应急科普信息的行为及其影响因素。方法:通过发放问卷收集数据,构建人格特征、UTAUT理论、媒介偏好三者共同作用下的影响因素模型,同时运用结构方程模型进行实证检验。结果:互联网用户核心自我评价、行为意愿、传播平台和传播形式对其实际采纳应急科普信息具有显著的正向影响,在模型中未发现努力期望和便利条件有显著正向影响。结论:在突发公共卫生事件中可通过精准传播、丰富传播形式等方法促进互联网用户实际采纳应急科普信息。

Objective The core self-assessment scale was used to measure the personality of netizens,combined with UTAUT and media preference variables to study the willingness of netizens to adopt emergency information under public health emergencies and its influencing factors.Methods The data were collected by questionnaire survey,and the influencing factor model was constructed under the combined action of the three factors mentioned above.Results Netizens'core self-evaluation,behavioral intention,communication platform and communication form had a significant positive impact on their willingness to adopt emergency information,while effort expectancy and facilitation conditions did not.Conclusion In public health emergencies,the willingness of netizens to adopt emergency information can be improved by means of accurate dissemination and rich content presentation.