通权达变,与势俱进:柯力传感与环境协同演进的“达变”管理思想

Adapting to Changing Circumstances and Moving Forward with the Trend: The “Knowing Change” Management Thoughts of the Co-Evolution of Keli Sensor and Environment

为回应企业在动态环境中的战略更新问题,通过纵向单案例研究,在分析柯力传感公司的战略演进过程的基础上,探究了在企业的不同发展阶段,该公司针对不同环境带来的管理挑战而做出的战略调整,并总结提炼出该公司董事长——企业家柯建东关于环境变化和战略更新的独特管理思想。研究结果表明:企业在持续性变革的环境中获得长期发展的关键在于通过战略更新与势俱进,战略更新成功落地的关键在于企业的定位、取舍和配称的有机结合,而企业能否与势俱进的关键则取决企业家是否通权达变。

Responding to the strategic renewal in the dynamic environment, this study explores the strategic adjustments made by Keli Sensor Company during different development stages in response to the management challenges brought by different environments based on the analysis of the company’s strategic evolution process, through the longitudinal case study. And summarizes the company’s chairman Ke Jiandong’s unique management ideasabout environmental change and strategic renewal. The results show that the key to the long-term development of enterprises in the changing environment is to advance with the trend through strategic renewal, the key to successful strategic renewal lies in the organic combination of positioning, trade-offs and matching, and the key to the advancement of enterprises lies in whether the entrepreneur is flexible to changing circumstances.