“互联网+体育”时代高校健身俱乐部创新运作发展体系研究

Research on the Innovative Operation and Development System of College Fitness Clubs in“Internet+Sports”Era

“互联网+体育”时代的到来,为体育产业发展带来机遇,高校健身俱乐部发展也面临新挑战。通过研究“互联网+体育”的时代背景,探讨国家政策导向下高校健身俱乐部发展趋势,对高校健身俱乐部创新发展体系的运作模式设计及实施优化路径进行深入分析,旨在使高校健身俱乐部通过快速、恰当的运作模式服务于校内外健身群体需要,促进高校健身俱乐部的创新与发展。

The arrival of the“Internet+Sports”era brings development opportunities for sports industry,and the development of fitness clubs in colleges and universities is also facing new challenges.By studying the era background of“Internet+Sports”,discussed the development trend of college fitness clubs under the guidance of national policies,and made an in-depth analysis on the mode design and implementation optimization path of the innovative operation and development system of college fitness clubs.The aim is to serve the needs of fitness groups inside and outside the university with fast and proper operation mode and to promote the innovation and development of college fitness clubs.