广府文化国际传播溯源及价值探析

On the Origin and Value of the International Communication of Guangfu Culture

广府文化在其起源和发展过程中,通过与中外各种文化的交汇融合,形成了低调务实、寻根崇祖、重商慕利、开放兼容、开拓进取的易于契合“海洋文明性”与“市场适应性”的内涵与特征。广府文化的国际传播有助于加深受众对广府文化的理解,促进文化认同;有助于塑造广州形象,扩大广府文化的影响力;有助于扩大商贸往来,促进社会经济全面发展。广州应探索出推进广府文化国际传播的“广州方案”,打造广府文化话语体系,讲好广州、广东与改革开放故事。

In the process of its origin and development,Guangfu culture,through the intersection and integration with various cultures at home and abroad,has formed the connotation and characteristics of low-key and pragmatic,root seeking and ancestor worship,business and profit worship,openness and compatibility,pioneering and enterprising,which are easy to fit with“marine civilization”and“market adaptability”. The international communication of Guangfu culture helps to deepen the audience’s understanding of Guangfu culture and promote cultural identity. It helps to shape the image of Guangzhou and expand the influence of Guangfu culture. It is conducive to expanding business exchanges and promoting all-round social and economic development. Guangzhou should explore a“Guangzhou plan”to promote the international dissemination of Guangfu culture,build a Guangfu cultural discourse system,and tell the stories of Guangzhou,Guangdong and reform and opening up well.