新形势下酒企两业融合发展新模式研究

Research on the New Mode of the Integration of Two Industries of Liquor Enterprises under the New Situation

近年来黄鹤楼酒业积极探索“智能制造+工业旅游”业态模式及路径,摸索一条适合企业自身生存发展的新业态新模式。主攻特色小镇优势产业,开发传统工艺或现代工业的研学旅行项目,推进工业旅游与特色小镇建设无缝对接,避免景点“数量遍地、内容泛化”,打造各类主题功能区,提供白酒酿酒体验、白酒勾调与景区观光游览,为消费者提供美化、绿化、品位化的休闲消费体验。以旅游发展为引擎增强品牌工业景区的知名度,发挥“工业+旅游+N”的集聚效应,打造地域性品牌,发展地理标志产品。

In recent years, Huanghelou Wine Industry has actively explored the business model and path of "intelligent manufacturing+industrial tourism", and explored a new business model suitable for the survival and development of enterprises. Focusing on the advantageous industries of characteristic towns, developing research travel projects of traditional crafts or modern industries, promoting the seamless connection between industrial tourism and the construction of characteristic towns, avoiding the "widespread number and extensive content" of scenic spots, creating various theme functional areas, providing Baijiu brewing experience, Baijiu blending and mountain scenic spot sightseeing, and providing consumers with beautified, green and tasteful leisure consumption experience. Enhance the popularity of brand industrial scenic spots with tourism development as the engine, give play to the agglomeration effect of "industry+tourism+N", create regional brands, and develop geographical indication products.