贵州旅游气候优势及品牌效应初探

Preliminary Study on Climate Advantage and Brand Effect of Tourism in Guizhou

旅游业是贵州经济发展的重要支柱产业之一。贵州独特的气候资源造就了多彩多姿的自然风光和人文景观,又以“冬无严寒、夏无酷暑”的气候特点,极大地增加了贵州旅游的吸引力。近年来,贵州在“气象+”的模式下,打造了以避暑为重点的旅游品牌,并以避暑旅游辐射带动形成了全省生态旅游品牌,对贵州地方经济、社会发展、生态建设和乡村振兴产生极大的推动作用。该文在分析贵州气候资源优势的基础上,重点研讨了避暑旅游气候品牌带动产生的经济、社会效应,并提出在继续深挖夏季气候优势,持续打造避暑旅游品牌的前提下,根据贵州立体气候特征及独具特色的喀斯特地形地貌,深入发掘康养、冬季避寒、赏雪观景等气候旅游资源,为进一步打造贵州全域旅游、全时旅游品牌提供参考。

Tourism is one of the important pillar industries in Guizhou's economic development.Guizhou's unique climate resources have created colorful natural scenery and cultural landscape,and the climate characteristics of"having no severe cold in winter,no severe heat in summer"have greatly increased the attraction of Guizhou tourism.In recent years,under the mode of"meteorological+",Guizhou has built a tourism brand focusing on summer vacation,and formed a provincial eco-tourism brand driven by the radiation of summer vacation tourism,which has greatly promoted the local economic and social development,ecological construction and rural revitalization of Guizhou.Based on the analysis of Guizhou's climate resources advantages,this paper focuses on the economic and social effects of summer tourism climate brands,and puts forward that on the premise of further making use of summer climate advantages and building summer tourism brands,according to Guizhou's stereoscopic climate characteristics and unique karst geographical features,further explore the climate tourism resources such as health care,winter cold shelter,snow and scenery,and provide reference for further building the all-region tourism and all-time tourism brand of Guizhou.