乡村体育旅游高质量发展的时代需求与动力重塑

The demand of the times and the reconstruction of the driving force for the high quality development of rural sports tourism

基于乡村振兴战略大环境背景下,以新发展理念为研究视角,分析我国乡村体育旅游高质量发展的时代需求与动力重塑。结果表明:乡村体育旅游发展过程中存在创新特色不足、绿色生态冲突、内生动力不足、市场活力不足与服务体系滞后等现实挑战,据此提出动力重塑:以生态保护和可持续发展引领乡村体育旅游产业价值重塑,以科技赋能推动乡村体育旅游产业链转型升级,以业态差序化竞争格局和游客体验感为消费驱动内核,以坚持人才振兴和优化运营管理强化服务体系,以健全保障机制开拓乡村体育旅游产业品牌振兴,以期为我国乡村体育旅游高质量发展提供参考。

Under the background of the strategic environment of rural revitalization, taking the new development concept as the research perspective, the paper analyzes the high-quality development of rural sports tourism and the reconstruction of the era demand and drive. The results show that there are some practical challenges in the development of rural sports tourism, such as lack of innovation characteristics, green ecological conflict, lack of internal power, lack of market vitality and lagging service system. According to this, we ought to lead the value reconstruction of rural sports tourism industry with ecological protection and sustainable development, promote the transformation and upgrading of rural sports tourism industry chain with the empowerment of science and technology, take the differential and orderly competition pattern of business forms and tourists’ sense of experience as the consumption driven core,strengthen the new way of service system construction by adhering to talent revitalization and optimizing operation management,and develop a new brand of rural sports tourism industry by improving the guarantee mechanism.