摘要
介绍医疗APP发展概况及消费者满意度研究现状,基于丁香医生APP在线评论文本分析用户满意度影响因素并提出建议,包括强化核心形象塑造、提高品牌辨识度、加强回复时效性等。
The paper introduces the development situation of medical APP and the research status of consumer satisfaction,analyzes the influencing factors of user satisfaction based on the online review text of Dingxiang Doctor APP,and puts forward suggestions,including improving core image building and brand recognition,strengthening response timeliness,etc.
作者
白雪艳
陈超亿
冯占春
BAI Xueyan;CHEN Chaoyi;FENG Zhanchun(School of Medical and Health Management,Tongji Medical College,Huazhong University of Science and Technology,Wuhan 430000,China)
出处
《医学信息学杂志》
CAS
2022年第8期56-60,共5页
Journal of Medical Informatics
基金
国家卫生健康委员会委托课题“县域医共体在新冠肺炎防治中发挥作用与影响研究”。
