地域性农产品在电商销售模式下的包装设计研究

Research on Packaging Design of Regional Agricultural Products under E-commerce Sales Mode

电商销售模式下,地域性农产品面对的市场竞争越发激烈,为了在激烈的市场竞争中脱颖而出,需要为地域性农产品设计独特、美观的外包装,以差异化特点提升产品竞争力。相关工作人员利用调研法、举例法等方式,分析电商模式下,地域性农产品包装设计工作所面临的问题,立足于地域性农产品包装设计要素,深挖电商销售模式下传统包装设计痛点,结合地域性农产品的市场定位,制定符合电商销售模式特点的地域性农产品包装设计方案。

Under the e-commerce sales mode,the market competition of regional agricultural products is becoming more and more fierce.In order to stand out in the fierce market competition,it is necessary to design unique and beautiful outer packaging for regional agricultural products to enhance the competitiveness of products with differentiated characteristics.Relevant staff analyzed the problems faced by the packaging design of regional agricultural products under the e-commerce mode by means of research and examples,based on the packaging design elements of regional agricultural products,dug deep into the pain points of traditional packaging design under the e-commerce sales mode,and formulated the packaging design scheme of regional agricultural products in line with the characteristics of e-commerce sales mode in combination with the market positioning of regional agricultural products.