关于建设长城国家文化步道的几点思考

Some Thoughts on Building the Great Wall National Cultural Trail

建设长城国家文化公园,筑牢长城文化自信的基石,占据文化发展的制高点,彰显中华优秀传统文化的持久影响力和强大感召力,以长城带动沿线经济发展,达到进一步提高综合国力的目的,实现中华民族伟大复兴。长城国家文化步道建设,从人员职业化、步道自然化、服务标准化、组织社群化、产品品牌化和内容差异化六个方面展开,其核心吸引物是长城文化遗存和长城历史文化。建设长城国家文化步道体系,既是实施长城国家文化公园建设战略,实现文化和旅游的融合发展功能的重要项目支撑,也是长远造福社会的重要举措。

To build the Great Wall National Cultural Park is building a solid foundation for the confidence of the Great Wall culture,occupying the commanding heights of cultural development,and demonstrating the lasting influence and strong appeal of the excellent traditional Chinese culture.It also drives the economic development along the line with the Great Wall,realizing the goal of further improving the comprehensive national strength and the great rejuvenation of the Chinese nation.The construction of the cultural trails of the Great Wall is carried out from six aspects:professionalization of personnel,naturalization of trails,standardization of services,socialization of organizations,branding of products and differentiation of contents.Its core attraction is the cultural relics and historical culture of the Great Wall.The construction of the Great Wall National Cultural Trail system is not only an important project support for implementing the construction strategy of the Great Wall National Cultural Park and realizing the integrated development function of culture and tourism,but also an important measure for long-term social benefit.