乡村文化资源的开发模式:挖掘、整合与推广——以咸阳市礼泉县袁家村为例

Development Model of Rural Cultural Resources:Excavation,Integration and Promotion——Taking Yuanjia Village in Liquan County,Xianyang City as an example

【目的/意义】乡村文化振兴是乡村振兴的铸魂工程。然而,现实中乡村虽拥有丰富的文化资源,却面临着无人继承、开发的困境以及存在大量闲置浪费的现象。对此,通过典型案例分析,总结一般化的文化资源开发模式,有助于为解决文化资源开发困境提供借鉴。【方法/过程】以陕西袁家村作为例,通过分析其现有文化资源、整合与推广机制,总结出“挖掘—整合—推广”的一般化乡村文化资源开发模式,并借助SWOT态势分析的方法,对该模式的可行性进行探讨。【结果/结论】“挖掘—整合—推广”乡村文化资源开发模式,具有整体性、可借鉴、可量化的优势。

【Purpose/Significance】The revitalization of rural culture is the soul-casting project of rural revitalization.However,in reality,although the countryside has rich cultural resources,it faces the dilemma of no one inheriting and developing them,as well as the phenomenon of a large amount of idleness and waste.In this regard,summarizing the generalized cultural resources development model through typical case analysis can help provide reference for solving the dilemma of cultural resources development.【Methodology/Procedure】Taking Yuanjia Village in Shanxi Province as an example,the generalized rural cultural resource development model of“Excavation-Integration-Promotion”is summarized by analyzing its existing cultural resources,integration and promotion mechanism,and the feasibility of the model is discussed by means of SWOT analysis.【Results/Conclusions】The“Excavation-Integration-Promotion”rural cultural resources development model has the advantages of being holistic,referable,and quantifiable.