我国文化带文旅融合升级研究——基于大运河文化带江苏段的测度

Research on the Culture-Tourism Integration Upgrading of Chinese Cultural Belt——A Measurement Based on Jiangsu Section of the Grand Canal Cultural Belt

文旅融合是文化带建设的重要内容,文化带文旅融合建设的方向,是由该地区文化生产与文化消费的综合水平决定的。选取大运河文化带江苏段作为典型样本,借助耦合模型,通过熵值赋权分别对大运河文化带江苏段各市文化产业和旅游产业的综合发展水平进行测评发现:大运河文化带江苏段文旅融合程度呈现整体平稳略有波动的态势,江苏段各市的文旅融合程度存在较显著的差异,且文化产业和旅游产业发展的同步性不足。推动文化带文旅融合升级,一是要科学认识其内在机制,从“意义层”“产品层”“产业层”三个层面有序地、逐层地推进;二是要建立统一的文化带文旅品牌,进一步完善顶层设计;三是要发挥重大项目的引领作用,带动多方主体合作;四是要加强政策保障的精准性。

The integration of culture and tourism is an important way for the construction of cultural belt.While the direction of the culture-tourism integration is determined by the level of aggregation of cultural production and consumption in a region.Taking the Jiangsu section of the Grand Canal Cultural Belt as a typical case,the level of cultural and tourism industries in the Jiangsu section of the Grand Canal Cultural Belt is evaluated comprehensively through entropy weighting method.The research finds that the overall fluctuation of the integration of culture and tourism in the Jiangsu section of the Grand Canal Cultural Belt is relatively stable,and there are significant regional differences in the level of integration among cities in the Jiangsu section,with an insufficient synchronization between the two industries.To promote the integration upgrading of cultural and tourism in the cultural belt,we should scientifically understand its internal mechanism and promote it orderly and step by step from three levels,namely,“meaning level”,“product level”and“industry level”.It is necessary to promote the development of cultural and tourism industries in areas where the integration of cultural and tourism is relatively unbalanced.It is necessary to strengthen coordination and cooperation between regions to reduce regional spatial differences in the integration of cultural and tourism within the cultural belt.Based on these,policy recommendations are as follows:building cultural belt cultural tourism brands,giving play to the leading role of major projects,and improving regional policy guarantees.