冬奥会背景下山西省冰雪旅游产业的SWOT分析与发展策略

SWOT Analysis and Development Strategy of Ice and Snow Tourism Industries in Shanxi Province Under the Background of the Winter Olympic Game

促进旅游业发展是山西省调整经济结构,保持山西省经济可持续发展的重中之重。2022年北京冬奥会的成功举办为山西省发展冰雪旅游业提供了历史的机遇和契机。为了促进山西省冰雪旅游产业的发展,在研究山西省冰雪旅游产业发展现状的基础上,通过SWOT分析法,分别从优势、劣势、机会和挑战四个方面分析山西省冰雪旅游发展的前景。并提出强化政府主导作用,助推冰雪项目建设;进行多元宣传,打造冰雪旅游品牌;改善省内旅游环境,增加客源;培养专业人才队伍的四大发展策略。

Promoting the development of tourism is the top priority for Shanxi Province to adjust its economic structure and maintain the sustainable development of its economy. The 2022 Beijing Winter Olympic Game Provides a historical opportunity for the development of ice and snow tourism industries in Shanxi Province. To promote the development of ice and snow tourism industries in Shanxi Province, this article analyzes the advantages, disadvantages, opportunities and challenges of the ice and snow tourism industries in Shanxi Province through the SWOT analysis and proposes four development strategies:(a) Strengthening the leading role of the government in the construction of ice and snow projects,(b) diversifying the advertisement of ice and snow tourism brands,(c) improving the tourism environment in the province and attracting more tourists and(d) cultivating professional talents. The Beijing Winter Olympic Games has significantly promoted the development of ice and snow tourism industries in Shanxi Province.