服务创新驱动下物流服务供应链纵向整合策略——基于链间竞争视角

Vertical Integration Strategy of Logistics Service Supply Chain Driven by Service Innovation:From the Inter-chain Competition Perspective

文章聚焦服务创新驱动下物流服务供应链纵向整合问题,构建两条平行竞争的物流服务供应链模型,基于链间Nash竞争和链内成员Stackelberg博弈,运用逆向推导法和对比分析,深入研究了服务创新驱动下物流服务供应链的纵向整合策略与链间竞争强度对自身链及对手链整体利润的影响。研究结果表明,无论其中一条链选择何种决策,始终存在一个最优的条件,使另一条链采取不整合决策能够最大化自身链利润,同时也提升对手链的利润。同时,当服务创新成本系数较大时,LSSC整合决策与竞争强度无关;当一条链采取整合策略时,无论服务创新成本系数和竞争强度如何,另一条链采取相反决策总是最优策略。

Focusing on the vertical integration of logistics service supply chain driven by service innovation,this paper constructs two parallel competing logistics service supply chain models,and based on inter-chain Nash competition and intra-chain member Stackelberg game,we use the inverse derivation method and comparative analysis to deeply study the vertical integration strategy of logistics service supply chain driven by service innovation and the intensity of inter-chain competition on its own chain and the impact of inter-chain competition on the profitability of the chain and the overall profitability of the rival chain.The research results show that no matter what decision one of the chains chooses,there is always an optimal condition that makes the other chain adopt the non-integration decision to maximize its own chain profit and also enhance the profit of the rival chain.Meanwhile,when the service innovation cost coefficient is large,the LSSC integration decision is independent of the competitive intensity;when one chain adopts the integration strategy,the other chain s adoption of the opposite decision is always the optimal strategy regardless of the service innovation cost coefficient and the competitive intensity.