主题出版评价机制优化研究

The Improvement of Thematic Publishing Assessment Mechanism

评价机制是党和国家贯彻落实主题出版服务国家战略的指挥棒。目前,我国主题出版评价机制形成了社会效益主导模式,贯穿于各类项目申报、奖励荣誉和出版单位的绩效考核体系。通过梳理现行主题出版评价体系相关文献,发现主题出版评价机制在发挥重要作用的同时尚存在评价体系相对单一、评选数量比例失调、市场评价偏弱、学术评价不到位、没有跟上融媒体发展等问题。基于此,文章提出要在坚持社会效益首位基础上进行优化,要扩充评价指标,构建科学合理、引导完善党政产学一体评价体系,尤其应在建设国内国际两个市场评价体系、增设融媒体产品评价等方面创新除弊。

The assessment mechanism is of great significance for thematic publishing to implement its mission of serving the national policies and strategies.The current thematic publishing assessment mechanism has already formed a social effect-oriented model,which is closed linked to various projects sponsorship,awards and honors as well as merit payment system of publishing organizations.However,after reviewing the literature of current thematic publishing assessment system,this research finds that while the system still plays important role,it also has some drawbacks,such as relying on simple assessment factors,the unbalanced proportion of awarded items,the weakened role of market assessment as well as the lack of academic evaluation and lagging behind the development of convergent media.Thus,this research argues that the improvement should be based on positive social effects and it is necessary to enlarge assessment indicator system to construct a scientific system incorporating governmental,industrial and academic evaluations.In addition,it is essential to be creative when building independent domestic and international assessment systems as well as convergent media publishing assessment system.