基于互联网媒介的在线社交补偿机制分析

Online Social Compensation Mechanism Based on Computer Mediated Communication

文章着力阐释了基于互联网媒介的在线社交补偿机制的发生过程,与线下社交相比,互联网媒介下的在线社交通过提升社交质量、提供更宽广的社交平台和更多元的社交对象、建构时空维度上的多重社交场景的方式实现对个体的社交补偿,有效缓解社交焦虑情绪,甚至产生超越人际传播的社交效果。但与此同时,高强度自我补偿动机支配下个体过度的、非理性的、不健康的在线社交补偿行为可能会带来一系列的潜在风险,社交“分身”的泛滥降低身体在场的价值,过多占用线下社交活动的时间和精力,加重技术对人的控制与异化,最终可能会导致个体的在线社交依赖和群体性孤独。同时,文章也提出了促进合理化利用在线社交补偿机制的措施。

This research focuses on the process of online social compensation mechanism based on the computer mediated communication.Compared with offline social interaction,online social interaction can achieve social compensation for individuals by improving social quality,providing broader social platforms and more diverse social objects,and constructing multiple social scenarios in the spatial-temporal dimension,effectively alleviating social anxiety,and even producing social effects beyond interpersonal communication.However,the excessive,irrational and unhealthy online social compensation behavior of individuals under the domination of high-intensity self-compensation motivation may bring a series of potential risks.While the proliferation of social"bilocation"reduces the value of physical presence and takes up too much time and energy for offline social activities,it increases the control and alienation of people by technology,which may eventually lead to online social dependence and the phenomena of alone together.Meanwhile,this paper also proposes measures to promote the rational use of online social compensation mechanism.