虚实之道——虚拟社交场景与人物视觉设计研究

THE BALANCE BETWEEN VIRTUALITY AND REALITY:RESEARCH ON VIRTUAL SOCIAL SCENE AND CHARACTER VISUAL DESIGN

为探究用户对虚拟社交中场景与人物的视觉风格在不同媒介中的使用逻辑与心理规律,文章设计了一套基于XR媒介技术的场景与人物视觉风格评估框架,针对三种不同属性的社交情境,以问卷的形式对用户期待的技术媒介与视觉风格进行了调研与分析,并根据结果输出了符合该设计规律的虚拟社交场景与人物设计实践。该研究与实践可以为虚拟社交中视觉风格设计思路提供参考。

To explore the logic and psychological laws of users in different medias,when facing visual styles of scenes and characters in virtual social media,this paper designs a set of visual style evaluation frameworks for scenes and characters based on XR technology.For social situations with three different attributes,the technical media and visual styles expected by users are investigated and analyzed in the form of questionnaires.According to the results of questionnaires,virtual social scenarios and character design practices that conform to the design rules are outputed.This research and practice can provide a reference for visual style design ideas in virtual social interaction.