乡村振兴背景下文创设计——以阿坝地区羌族为例

THE BACKGROUND OF RURAL REVITALIZATION:A CASE STUDY OF QIANG ETHNIC GROUP IN ABA AREA

乡村振兴背景下,文创是乡村振兴的重要方式之一,提高乡村经济的效益,增强乡村文化的宣传建设。分析了现如今乡村振兴背景文创产品的建设成果在少数民族的文创呈现形式,提出乡村文创设计的构建原则,以羌族对乡村文创设计为例所产生的多样性呈现文创形式。提出乡村振兴背景下的文创产品的重要性,以羌族的少数民族为例发掘其优秀的传统文化,通过文创产品与羌族文化相结合的创意,创作出人们喜闻乐见的文创设计。该方法可作为乡村振兴背景下少数民族文创设计多样化发展的思路参考。

Under the background of rural revitalization,cultural creation is one of the important ways of rural revitalization. In order to improve the benefits of rural economy,enhance the publicity and construction of rural culture. This paper analyzes the cultural and creative forms presented by the construction achievements of cultural and creative products in ethnic minorities under the background of rural revitalization,puts forward the construction principles of rural cultural and creative design,and takes the Qiang ethnic cultural and creative design as an example to present the diversity of cultural and creative forms. The author puts forward the importance of cultural and creative products in the context of rural revitalization,takes the Qiang minority as an example to explore its excellent traditional culture. Through the creative combination of cultural and creative products and Qiang culture,we create cultural and creative designs that people like. This method can be used as a reference for the diversified development of ethnic cultural creative design under the background of rural revitalization.