融合通感体验的地域符号文创设计——以青岛地域符号文创设计为例

REGIONAL SYMBOL CULTURAL AND CREATIVE DESIGN INTEGRATING SYNAESTHESIA EXPERIENCE—A CASE STUDY OF QINGDAO REGIONAL SYMBOL CULTURAL AND CREATIVE DESIGN

将通感体验与地域符号融合,构建基于通感体验的地域符号文创设计模型,以提升用户对地域文创产品的情感体验,克服当前创意设计欠缺、表现形式单调等问题。通过案例分析法,从通感的三个层面出发,形成多感官通道信息传递路径和设计方法,构建基于通感体验的地域符号文创设计模型,并对最终设计实践加以阐述和检验。通感体验的产品设计方式有助于改善使用者的感官感受,并凸显了艺术通感在地域文创设计中的重要意义。融合了通感体验的地域符号所产生的艺术通感可以使文创产品设计方式提升产品和人间之间的沟通互动性,让使用者与产品之间产生更深层次的情感共鸣,从而推动地域文化的发展。

By integrating synaesthesia experience with regional symbols,a regional symbol cultural and creative design model based on synaesthesia experience is constructed to improve users'emotional experience of regional cultural and creative products and overcome the problems of lack of expression and monotonous forms of current creative design.Through case analysis,from the three levels of synaesthesia,the information transmission path and design method of multi-sensory channels are formed,the regional symbol cultural creation design model based on synaesthesia experience is constructed,and the final design practice is expounded and tested.The product design method of synaesthesia experience helps to improve users'sensory experience and highlights the importance of artistic synaesthesia in regional cultural and creative design.Artistic synaesthesia generated by regional symbols that combine synaesthesia experience can improve the communication and interaction between products and human beings in the design of cultural and creative products,so that users can have a deeper emotional resonance with products,thus promoting the development of regional culture.