活版印刷工艺的当代视觉设计价值

THE CONTEMPORARY VISUAL DESIGN VALUE OF LETTERPRESS PRINTING TECHNOLOGY

为探索活版印刷工艺在现代语境中的推陈出新,及其手工艺形式复兴的独特面貌,以设计表现与应用为路径,分析在当代视觉设计中活版印刷所表现的重要参与价值。通过诺曼情感设计的三个层次——本能层、行为层和反思层,梳理出其多元化的设计观念、个性化的受众需求和人性化的情感载体。现今,活版印刷工艺在设计实践中产生了一系列高品质的当代视觉设计产品,展现出现代活版印刷工艺强劲的生命力和市场活力。

In order to explore the unique appearance of letterpress printing technology in the modern context and the revival of handicraft forms,this paper analyzes the important participation value of letterpress printing in contemporary visual design by taking the design expression and application as the path.Through the three levels of Norman's emotional design-instinct level,behavior level and reflection level,this paper combs out its diversified design concept,personalized audience needs and humanized emotional carrier.Nowadays,letterpress printing technology has produced a series of high-quality contemporary visual design products in design practice,showing the strong vitality and market vitality of modern letterpress printing technology.