基于感知的用户画像信息设计策略研究

RESEARCH ON THE INFORMATION DESIGN STRATEGY OF PERSONA BASED ON PERCEPTION

为提升用户画像的可用性,优化用户画像的信息设计。本文以用户画像生命周期为线索,借助用户画像感知理论和感知测量方面的经验证据,分析用户画像的信息传达及设计的过程。提出从用户画像的使用目标、领域研究结果和方法技术等层面组织用户信息,从用户图片、界面设计元素、交互方式等细节优化用户信息的呈现,并考虑用户个性特征、使用者个体差异对用户画像感知的影响,总结出用户画像的信息设计策略。揭示了用户画像信息设计的重要性,为用户画像的构建和评估提供参考。

To improve the usability of persona and optimize its information design.This paper takes the user profile life cycle as a clue,with the help of empirical evidence in persona perception theory and perception measurement,analyzing the process of user profile information communication and information design.It is proposed to organize user information from the use objectives,field research results,methods and technologies of persona;optimize the presentation of user information from the details of user picture,interface design elements and interaction mode;and summarize the information design strategy of persona by considering the impact of personality information and individual differences on persona perception.This paper reveals the importance of persona information design,and provides a reference for the construction and evaluation of persona.