“五态融合”视角下特色小镇叙事性设计研究——以温岭石塘镇为例

RESEARCH ON THE NARRATIVE DESIGN OF THE CHARACTERISTIC TOWNS FROM THE PERSPECTIVE OF“FIVE-STATE INTEGRATION”—TAKING SHITANG TOWN OF WENLING CITY AS AN EXAMPLE

在“推动文化和旅游融合发展”大背景下,针对当下特色小镇文化挖掘不足、建设模式趋同等问题,探索特色小镇系统设计路径。通过分析特色小镇文态、生态、形态、业态、社态“五态”的内涵及现状,总结出“五态融合”特色小镇设计策略,并结合叙事学设计方法,以浙江省温岭市石塘镇为例,挖掘当地文化故事,构建以“文态”为核心引领“五态融合”的特色小镇设计系统。以文化叙事为核心,考虑“五态融合”对小镇进行系统设计,塑造“采风”主题特色小镇,实现该地域文旅融合发展。“五态融合”是乡村全面振兴的新范式,基于“五态融合”的叙事性设计方法对特色小镇建设有重要作用,同时也为其他特色小镇设计实践提供借鉴方向。

Under the background of"promoting the integrated development of culture and tourism",in view of problems such as insufficient cultural excavation and convergence of construction modes in characteristic towns to explore the characteristic town system design path.By analyzing the connotation and current situation of the"five states:industry,society,form,ecology and culture"of the characteristic town to summarize the design strategy of"five-state integration"for the characteristic town.With Shitang Town,Wenling City,Zhejiang Province as an example,combining narrative design method to excavate local cultural stories and construct a characteristic town design system that takes culture as the core and leads the"integration of five states".Taking cultural narrative as the core and considering the"integration of five states"to design the town systematically.Shaping the theme of"Art Collection"characteristic town to achieve the integrated development of culture and tourism."Five-state integration"is a new paradigm of rural revitalization.The narrative design method based on the"integration of five states"plays an important role in the construction of characteristic towns,and also provides reference for the design practice of other characteristic towns.