云南省森林旅游产业竞争力评价研究

Study on the Evaluation of Forest Tourism Industry Competitiveness in Yunnan Province

森林旅游产业竞争力评价对推动森林旅游产业发展具有重要意义。选取第九次全国森林资源清查报告中森林覆盖率排名前15的省市2012—2020年森林旅游产业的相关数据,用“钻石模型”构建森林旅游产业竞争力指标体系,用熵值法分析数据权重、测算森林旅游产业竞争力得分和排名,分析云南省森林旅游产业竞争力。结果表明:云南省森林旅游产业竞争力综合排名靠后,一级指标中生产要素和需求要素对云南省森林旅游产业竞争力的贡献度高,相关产业支持和政府作用的贡献度低。据此提出发展高质量森林旅游、加快区域间的经济互动、发展服务多元化产业、加强与相关产业融合等建议,以期为云南省旅游产业发展提供参考。

The evaluation of the competitiveness of forest tourism industry is of great significance in promoting the development of the forest tourism industry.The data of the forest tourism industry in the top 15 provinces and cities in the 9th National Forest Inventory Report from 2012 to 2020 were selected,and the“diamond model”was used to construct a competitiveness index system for the forest tourism industry,analyze the weight of the data using the entropy method,measure the competitiveness score and ranking of the forest tourism industry,and analyze the competitiveness of the forest tourism industry in Yunnan Province.The competitiveness of the forest tourism industry in Yunnan Province was analyzed by using the entropy value method to analyze the data weights and measure the competitiveness score and ranking of the forest tourism industry.The results show that the competitiveness of the forest tourism industry in Yunnan Province is ranked low,and the contribution of production and demand factors to the competitiveness of the forest tourism industry in Yunnan Province is high,while the contribution of related industrial support and the role of the government is low.Accordingly,suggestions are made to develop high quality forest tourism,accelerate economic interaction between regions,develop service diversification industries and strengthen integration with related industries,in order to provide references for the development of the tourism industry in Yunnan Province.