福建省旅游产业与多产业融合度及提升策略研究

On the Convergence of Tourism and Multi-industry in Fujian Province and the Strategy for its Promotion

选取福建省2013-2020年旅游业与农业,林业,渔业,工业,建筑业,交通运输、仓储和邮政业,文化、体育和娱乐业,教育业,信息传输、软件和信息技术服务业等相关产业的有关数据,构建研究指标体系,采用灰色关联分析法和熵权法对福建省旅游产业与相关产业的融合度进行实证研究。研究发现:旅游业与信息传输、软件和信息技术服务业,教育业融合度较好,与农业,林业,渔业,工业融合度一般。最后提出要提升农业旅游产品文化内涵、构建森林旅游新业态、建设休闲渔业示范区、培育工业旅游示范品牌等措施来促进福建省旅游产业的发展。

With the data of tourism and agriculture, forestry, fishery, industry, construction, transportation, storage and postal services, culture, sports and entertainment, education, information transmission, software and information technology services and other related industries in Fujian Province from 2013 to 2020 selected to construct a research index system, the grey correlation analysis and entropy weight method are used to empirically study the convergence of tourism industry and related industries in Fujian Province. It is found that the convergence of information transmission, software and information technology services, education and tourism is very good, while the convergence of agriculture, forestry, fisheries, industry and tourism is moderately good. Finally, the paper proposes enhancing the cultural connotation of agricultural tourism products, building a new type of forest tourism, construction of leisure fishery demonstration area, and developing industrial tourism demonstration brand to promote the development of tourism in Fujian.