文化传承创新中的文旅融合发展思考--以徽州文化为例

Integration and Development of Cultural Heritage and Innovation--A Case Study on Huizhou Culture

徽州文化始于北宋,盛于明清。其内容深邃、体系完整、包容性强,是我国三大地域文化之一,其根植于本土,又因其独有的文化魅力而名扬海内外,已然成为徽州地区旅游发展的优秀名片。“十三五”时期,文化旅游的融合发展已经成为常态,国家出台了一系列文件和要求来推动文化与旅游的深度融合,以期实现“以文促旅,以旅彰文”,对推动徽州文化传承创新,挖掘徽州地区优质文化资源,促进文化产业发展有所裨益。

Huizhou culture began in the Northern Song Dynasty and flourished in the Ming and Qing Dynasties.Its content is deep,the system is complete,and it is inclusive.It is one of the three major regional cultures in my country.It is rooted in the local area,and it is famous at home and abroad for its unique cultural charm.It has become an excellent business card for tourism development in Huizhou.During the“13th Five-Year Plan”period,the integration and development of cultural tourism has become the norm.The state has issued a series of documents and requirements to promote the in-depth integration of culture and tourism,with a view to achieve“promoting travel by culture,and expressing text by travel”,which will promote Huizhou Inheritance and innovation of culture,mining high-quality cultural resources in Huizhou area,and promoting the development of cultural industries are beneficial.