鄂东南地域农产品包装创新设计研究

Research on innovative design of agricultural product packaging in the southeast of Hubei province

文章从地域农产品的品牌定位、视觉表现、材料运用、造型结构等方面梳理和分析,研究农产品包装特征,针对农产品包装存在的问题,进行调研、搜集、整理和分析,提出鄂东南地域农产品包装创新设计和路径。同时,从鄂东南传统文化中挖掘农产品包装设计的创意元素、视觉表现和文化内涵呈现方式,以期提升农产品包装的审美意境和优化设计,拓宽农产品包装设计的思路和方法,让创新设计塑造出农产品品牌形象,助力农产品销售,服务农业。

The article studies the packaging characteristics of agricultural products from the aspects of the brand positioning,visual performance,material application,modeling structure.It investigates,collects,sorts out and analyzes the existing problems of agricultural products packaging,and puts forward the innovative design and path of agricultural products packaging in the southeast of Hubei province.At the same time,the creative elements,visual expression and cultural connotation presentation of agricultural product packaging design are excavated from the traditional culture of the southeast of Hubei province,in order to improve the aesthetic mood and optimize the design of agricultural product packaging,broaden the ideas and methods of agricultural product packaging design,and make innovative design shape the brand image of agricultural products,help the sales of agricultural products,and serve agriculture.