党的十八大以来我国文化产业政策引导成效及未来方向

Effectiveness of China’s Cultural Industry Policy Guidance since the 18th National Congress of the Communist Party of China and Strategy for the Future

党的十八大以来,在政策引导、资金扶持、技术迭代、人才创新等多因素影响下,我国文化产业总量规模稳步增长,产业结构逐步优化升级,新业态发展动能显著增强,市场主体持续发展壮大,文化产品和服务更加丰富优质,人民群众文化消费日趋活跃,对外文化贸易持续增长,在新冠肺炎疫情的巨大冲击下文化产业韧性得到彰显。党的十八大以来,中国文化产业政策引导的着力点为:推动文化产业向“高质量”“数字化”“深度融合”“走出去”发展。在新的发展阶段,要推动文化产业高质量发展,必须坚持中国共产党的领导,走中国特色社会主义文化发展道路;坚持以人民为中心的导向,让文化产业发展成果惠及全体人民;坚持文化科技融合发展,不断开辟中国文化产业发展新空间;坚持文化走出去战略,在国际交流合作中提升国家文化软实力。

Since the 18th National Congress of the Communist Party of China,under the influence of multiple factors such as policy guidance,financial support,technology development and human resources innovation,the overall scale of China’s cultural industry has grown steadily,the industrial structure has been gradually optimized and upgraded,the growth momentum of new industry has been significantly enhanced,market players have continued to develop and grow,and cultural products and services have become more abundant and of high quality.In addition,the people’s cultural consumption is becoming increasingly active,foreign cultural trade continues to grow,and the resilience of the cultural industry has been demonstrated despite the huge impact of the COVID-19 pandemic.Since the 18th National Congress of the Communist Party of China,China’s cultural industry policies have focused on promoting the industry towards"high quality","digitalization","deep integration",and"going global".In the new development stage,to promote the high-quality development of cultural industry,we must adhere to the leadership of the Communist Party of China and follow the road of socialist cultural development with Chinese characteristics;adhere to the people-centered orientation,so that cultural industry development can benefit all people;adhere to the development of cultural and technological integration,and constantly open up new space for the development of China’s cultural industry;adhere to the strategy of cultural outreach,and enhance the country’s cultural soft power in international exchanges and cooperation.