中国文化产品对欧盟出口增长集约边际分析

An intensive marginal analysis of the export growth of Chinese cultural products to the EU

Hummels和Klenow的测算方法可用于测算中国与欧盟贸易伙伴国文化产品出口的集约边际值。利用扩展的贸易引力模型研究文化距离与文化产品出口增长集约边际的定量关系,实证分析结果显示文化距离对文化产品出口增长的集约边际有抑制作用。集约边际减少表明企业出口产品数量的减少,这将不利于出口企业收入的稳定,不利于维持原有国际市场份额。要维持文化产品出口集约边际增长可从以下两方面入手:第一,加强文化交流,促进中国文化认同感;第二,政府企业协同合作,优化文化产品出口结构。

According to the Hummels-Klenow method, the intensive marginal value of cultural product exports between China and the EU’s 26 trading partners is calculated. According to Hofstede’s six-dimensional cultural theory framework, culture is calculated. This paper studies the quantitative relationship between cultural distance and the intensive margin of cultural goods export growth by using the expanded trade gravity model. The empirical analysis shows that cultural distance inhibits the intensive margin of cultural goods export growth. The decrease of the intensive margin indicates the decrease of the export of the original enterprises and products, which is not conducive to the stability of the employment and income of the original export enterprises, and is not conducive to maintaining the original international market share. This paper proposes two policy recommendations. First, strengthen cultural exchanges and promote Chinese cultural identity;second, government enterprises should cooperate to optimize the export structure of cultural products.