乡村振兴背景下农村电商发展研究

Research on the Development of Rural E-commerce in the Context of Rural Revitalization

“三农”问题一直是我国经济改革的重点领域,党和政府一直高度重视,党的十九大“乡村振兴”战略中提出的“城乡一体”“一二三产业”融合发展等政策为农村电商发展指明了方向,农村电商迎来了一个崭新的发展时期。我国农村地区孕育了大量优质的农产品,广受全国各地消费者的青睐,但电商产业不发达、物流快递系统不完善、营销人才缺乏等问题成为阻碍农村电商发展的主要问题,所以应进一步完善农村地区电商产业链,加强人才队伍培养,打造完备的快递物流体系,促进农村经济向前发展。

The issues of agriculture,rural areas and farmers have always been key problems in China’s economic reforms,and the Party and the government have always attached great importance to them.In the strategy of rural revitalization by the 19th National Congress of the Communist Party of China,the policies of the integration of urban and rural areas and the integrated development of the primary,secondary and tertiary industries for rural e-commerce have pointed out the trends of development,and rural e-commerce has ushered in a new period of development.China’s rural areas breed many high-quality agricultural products that are widely appreciated by consumers across the country.However,the problems of the underdeveloped e-commerce industry,imperfect logistics and express systems,and lack of marketing talents have become the main problems hindering the development of rural e-commerce.Therefore,we should further improve the e-commerce industry chains in rural areas,strengthen the training of talents,and build complete express and logistics systems to promote the development of the rural economy.