新零售背景下逆向供应链架构研究

Research on the Framework of Reverse Supply Chain with the New Retail

在数字化转型的推动下,以消费者需求为中心的新零售行业高速发展,逆向供应链的规模与重要性日益凸显。本文立足新零售视角,总结了货权归零售商的推式结构、以销定产的拉式结构两种逆向供应链。本文从以销定产的拉式结构逆向供应链切入,分析牛鞭效应、逆向物流、供应链组织等架构的现存问题,从“人”的信息传递、“货”的逆向处理、“场”的架构重构三大维度提出了逆向供应链架构重构策略,形成新零售背景下逆向供应链架构的创新路径。

Driven by digital transformation,the new retail industry with consumer demands as its core is developing at a high speed,and the scale and importance of the reverse supply chain are increasingly prominent.From the perspective of new retail,this paper summarizes two kinds of reverse supply chains,push structure,in which the rights of goods belong to the retailers,and pull structure,in which production is determined by sales.Starting from the reverse supply chain with the pull structure,this paper analyzes the existing problems of the bullwhip effect,reverse logistics,supply chains,and other structures,and provides strategies to reorganize the structures from the information transfer of“people”,reverse processing of“goods”and“places”.The innovation paths of the framework of the reverse supply chain in the context of new retail are formed.