后疫情时期南昌市跨境电商的发展困境与对策研究

Research on the Dilemmas and Countermeasures of the Development of Cross-border E-commerce in Nanchang City in the Post-pandemic Period

受新冠疫情影响,海外市场需求下降,而我国跨境电商却逆势增长。后疫情时期,江西省与“一带一路”沿线国家的贸易合作潜力持续释放,南昌作为跨境电子商务综合试验区城市,是江西省最大的跨境电商产业基地。本文分析了南昌市跨境电商发展现状、发展困境及优化对策,以期为后疫情时期南昌市跨境电商的更好发展提供思路。

The COVID-19 pandemic has caused a decline in overseas market demands,but China’s cross-border e-commerce is growing against the trend.In the post-pandemic period,the potential of trade cooperation between Jiangxi Province and countries along the“Belt and Road”has continued to be released,and Nanchang,as a comprehensive cross-border e-commerce pilot zone,is the largest cross-border e-commerce industrial base in Jiangxi Province.This paper analyzes the current situation,development dilemmas,and optimization measures of cross-border e-commerce in Nanchang and provides visions for the better development of cross-border e-commerce in Nanchang in the post-pandemic period.