提升红旅竞争力,助推广州从化乡村振兴

Enhancing the Competitiveness of Red Tourism and Promoting the Rural Revitalization of Conghua

本文选取张河清、喻彩霞主编的“红色旅游核心竞争力评价体系”作为理论基础,运用于广州市从化区,以更客观的视角研究当地红色旅游的核心竞争力。除了以红色旅游评价指标作为设计依据外,本文通过PCA(主成分分析法)和(Factor Analysis)因子分析法测算红色旅游评价的指标权重,从而全面分析该地的红色旅游竞争力,据此提出相应的建议与对策,旨在构建一个精确、完整、持续发展且可供其他红色革命旅游区参考的红色旅游范式,推动红色旅游产业链的完善与乡村振兴的繁荣发展。

This paper selects the Core Competitiveness Evaluation Systems of Red Tourism edited by Zhang Heqing and Yu Caixia as the theoretical basis and applies it to Conghua District,Guangzhou,to study the core competitiveness of local red tourism from a more objective perspective.In addition to the red tourism evaluation indexes as the basis of design,the weights of the red tourism evaluation indexes are also measured by PCA(Principal Component Analysis)and Factor Analysis,to comprehensively analyze the competitiveness of red tourism of the district and propose corresponding suggestions and countermeasures.The aim is to build a red tourism paradigm that is accurate,complete,sustainable and can be used as a reference for other red revolutionary tourism areas and promote the improvement of the red tourism industry chains and the rigorous development of rural revitalization.